Bud Light Platinum resealable bottles debut in Las Vegas, go national later this year

Press Release: (St. Louis, MO) - Bud Light Platinum – the No. 1 new beer of 2012 – is launching a new 11.5 oz. reclosable aluminum...

June 11, 2013 at 6:08 PM

Watch: Justin Timberlake’s first spot as Bud Light Platinum creative director

    Featuring the song, 'Suit & Tie,' by Justin Timberlake. Bud Light Platinum presents Justin Timberlake in this...

February 12, 2013 at 8:51 AM

Bud Light Platinum lands in Canada

Press Release: (Toronto, Ontario, CANADA) - Bud Light Platinum - the newest member of the Bud Light family of beers - is set to take...

February 9, 2013 at 10:09 AM

Anheuser-Busch may have two Bud Light Platinum spots planned for Super Bowl

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Per @ReelSEO, A-B may allocate 2 Super Bowl ad spots to @BLPlatinum in addition to @BlackCrown launch spots http://t.co/WNjO7xhs #beer

— BeerPulse (@beerpulse) January 8, 2013

A-B InBev update: Bud Light Platinum passes 1 million barrels, Modelo deal faces challenge

Bud Light Platinum has already passed the million barrel mark in the five months to-date, said A-B in a memo to distributors. A-B will be...

August 20, 2012 at 3:40 PM

Bud Light Platinum gaining market share in off-premise channels

It's safe to say that the rollout of Bud Light Platinum has so far been a success for A-B. Nearly four months after its initial appearance...

May 24, 2012 at 6:25 PM

Anheuser-Busch expands Bud Light Platinum production to three more facilities

Press Release: (St. Louis, MO) - Demand for Bud Light Platinum, the newest addition to the Bud Light megabrand, is outpacing...

May 1, 2012 at 3:03 PM

BBD: Bud Light Platinum achieves nearly 2 share in supermarkets

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https://twitter.com/#!/beerpulse/status/169818777691750401

Anheuser-Busch CMO on Bud Light Platinum: “We’re way ahead of forecasts”

Past Anheuser-Busch marketing exec, Keith Levy, interviewed new AB marketing exec, Paul Chibe for Forbes. One interesting...

February 14, 2012 at 9:44 AM

Beer drinkers juxtapose Bud Light Platinum ad campaign messaging with song choice

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https://twitter.com/#!/beerpulse/status/166600639168790528

Bud Light’s ‘Weego’ voted top Super Bowl ad, Bud Light Platinum ads bomb

  (Indianapolis, IN) - Those results according to participants in USA Today's annual Admeter... During and after the Super...

February 6, 2012 at 1:21 AM

Anheuser-Busch’s #makeitplatinum call-to-action goes viral on Twitter

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https://twitter.com/#!/adamnason/status/166309522409926657

Bud Light Platinum featured on CNBC (video)

    CNBC's Darren Rovell, a fan of craft beer, talks about Bud Light Platinum on-air. The beer's "official launch...

January 30, 2012 at 7:26 PM

AdAge shares glimpse of Anheuser-Busch Super Bowl ads

Anheuser-Busch, the game's exclusive beer advertiser, is dedicating the first two of its six Super Bowl ads to Bud Light Platinum, a new...

January 27, 2012 at 2:08 PM

Bud Light’s six-year plan a.k.a. the Journey from Awareness to Attachment

(Indianapolis, IN) - Anheuser-Busch InBev execs gave a presentation at a conference last month, highlighting company initiatives and...

December 26, 2011 at 4:59 PM

Florida Beer Company implies that Anheuser-Busch is copying them

Florida Beer Company has already released Conchtoberfest in cobalt blue bottles. And now this... It has come to our attention that...

December 26, 2011 at 3:50 PM

Bud Light Platinum to appear in Super Bowl ad

The other shoe that everyone was waiting for to drop just dropped... AB InBev has not detailed its marketing plans for the beer. But...

November 11, 2011 at 3:01 PM

Anheuser-Busch dubs Bud Light Platinum as ‘upscale light beer option’ in new press memo

Press Release: (St. Louis, MO) - Bud Light, the world's best-selling beer, will add to its portfolio when the brand debuts Bud Light...

November 10, 2011 at 3:01 PM

BBD: Bud Light Platinum to launch nationwide on January 30th

The climax of the : The long-rumored new Bud Light line extension, Bud Light Platinum will conduct national sampling events on New Year's...

November 9, 2011 at 10:57 AM

Bud Light Platinum label approved

Beer Marketers Insights reported Bud Light Platinum as being in the works in September. It's hard to say where on the grid Anheuser-Busch...

November 5, 2011 at 10:24 AM