(Boulder, CO) – You may be shocked to learn that the Brewers Association’s Take Craft Back crowdfunding campaign didn’t quite reach its goal of $213 billion (jaw drop) – so the attempt to buy Anheuser-Busch InBev has proven to be a lofty undertaking.
However, in less than two months, the campaign raised an impressive $3,808,660 in pledges of support from 11,811 independent backers – demonstrating that people really do care about protecting independent beer.
And with that, Take Craft Back will live on forever – in the hearts and steins of independent beer lovers everywhere – and, of course, through the independent craft brewer seal, which serves as an easy way for beer lovers to distinguish independent beers from their Big Beer counterparts.