Press Release:
(Asheville, NC) – “Lordy, that’s as red as the devil’s britches,” exclaimed a local rancher, awed by the vibrant canopy ablaze on what is known today as Devil’s Britches trail at Cataloochee Ranch in Haywood County, NC, right on the edge of the Great Smoky Mountains National Park.
Highland Brewing Company commemorates the history of the Great Smoky Mountains and Devil’s Britches trail with a rich, red IPA.
Please join us on Friday, January 9th for the Devil’s Britches IPA release party, and celebrate the Love of Beer and Mountains! We donate a percentage of pint sales to support land and water conservation.