News Wire:
(Pottstown, PA) – D.G. Yuengling & Son, Inc., America’s Oldest Brewery, is pleased to announce that it is expanding the distribution of its highly sought-after brands to the state of Connecticut.
Four wholesalers have been selected to distribute the brands throughout the state. Yuengling welcomes into their existing network; Levine Distributing Co. Inc., for the counties of Windham and New London, A. Gallo & Company, for the county of Litchfield, Star Distributors, Inc., for the counties of New Haven and Fairfield along with the town of Durham in Middlesex and Hartford Distributors, Inc. who will distribute in the counties of Hartford, Tolland and Middlesex.
The initial rollout, targeted for late September and early October, will include Yuengling’s flagship beer, Traditional Lager as well as its award winning Yuengling Light Lager and Black & Tan brands.
“We are proud to partner with America’s Oldest Brewery; a family owned and operated business. It’s exciting to bring Yuengling back to consumers in the State of Connecticut,” said Tony Gallo, President of A. Gallo & Company and Star Distributors Inc. “Now residents don’t have to go out of state to purchase quality craft beer at domestic pricing; they can enjoy it here in their favorite bar, restaurant and package store.”
This expansion marks the third state for 2014 in the long awaited return to the formerly distributed New England states. The brewery scaled back in the 1990’s to manage explosive growth in its home markets due to production constraints. Connecticut will become the seventeenth state in the brewery’s footprint which includes distribution primarily up and down the eastern seaboard from Massachusetts to Florida.
The brewery plans to initially introduce the brands as draft in the on-premise channel, immediately followed by package offerings at retail.