Town of Crested Butte mixed over proposal to be transformed for Bud Light’s “Whatever” campaign
The "Are You Up for Whatever" Bud Light campaign calls for bringing more than 1,000 up-for-anything revelers from around the country to a town that will be made over into a fantasy Bud Light-drinking community called "Whatever."
More >> The Denver Post.
Breweries: Anheuser-Busch
Beers: Bud Light
Crested butte is a soulful, beautiful, mountain town that represents an independent, playful, athletic, organic, synergistic, QUALITY driven lifestyle. The very opposite of what Anheiser Busch is about. Crested Butte is an ” all malt” town. Adjunct beers, made for the soul purpose of profit has no place. Tell Bud Light to piss off! Support your local breweries, not InBev!!!
This is literally the dumbest marketing idea ever conceived. Screw the evil empire (InBev).
I would put together a huge craft beer festival at the same time in the town, and call it “Whatever isn’t good enough”