Event horizon: Yakima hops firm portends $10/pound prices, five-year contracts becoming “the norm”
Hops are hops though and soon it is not the prime time picking window that drives the price, but picking hops at all. The high return of the prime time varieties extends beyond that highly competitive picking window to ALL varieties, regardless of when they are picked. Today, the industry is not quite to that point, but it soon will be … again. We believe prices to brewers will likely be over $10 per pound for every aroma variety by year’s end.
