Shiner Bock sales in NYC estimated to be 100,000 cases in first full year there
After just a year, Mr. Paulette said the introduction of Shiner Bock to New York has been the most successful campaign in Shiner’s history. The company estimated that Manhattan Beer Distributors sold “the equivalent of a hundred thousand cases” in the first year alone, which Mr. Paulette said is “a big number for any brewery.”
A retrospective piece on Shiner at one year in the NYC market…
More >> NY Times.
Breweries: Spoetzl Brewery (Shiner Beer)
Beers: Shiner Bock
