Press Release: 

(Chicago, IL) – On Tuesday, April 1, Mike’s Hard Lemonade, Co., best recognized for its iconic hard lemonade that defined the Flavored Malt Beverage (FMB) category, [celebrated] 15 years of providing consumers with refreshing, innovative beverages and flavors. First introduced in Boston on April 1, 1999, Mike’s Hard Lemonade Co. quickly became a phenomenon, selling two million cases in its first year. Since its inception, consumer demand for mike’s has continued to grow with total sales of more than 190 million cases from coast to coast in America.

Over its 15-year history mike’s has expanded from the original hard lemonade into 14 different flavors. Most recently, mike’s has added the latest innovations to its lineup:

– mike’s hard peach lemonade: the newest spring seasonal flavor delivers the taste of right-off-the-tree fresh peaches, blended with the tartness of mike’s signature hard lemonade.

– mike’s FROZEN hard mango lemonade: introduced last summer, mike’s FROZEN pouches have been bolstered with the addition of its newest flavor – mango lemonade. mike’s FROZEN provides consumers with a totally different way to enjoy the coldest mike’s ever by delivering a smooth ice crystal-like consistency in a portable pouch.

– Reformulated mike’s LITE hard lemonade: now sweetened with a hint of honey for an exceptionally natural taste, mike’s LITE hard lemonade is available in refreshing lemonade and bold, black cherry lemonade, it delivers the full flavor that mike’s loyalists have come to expect with 30 percent fewer calories than original mike’s hard lemonade and the addition of a higher strength of alcohol by volume – 5 percent.

– mike’s hard Smashed Apple Ale: handcrafted with the juice of Washington apples for an amazingly crisp and natural taste.

Also new for 2014, mike’s is debuting new, eye-catching packaging, centering its iconic lemon-shaped logo solely on “mike’s,” exemplifying the personal “first name basis” connection its loyal consumers have with the brand. The mike’s portfolio has also further modernized its look and shelf presence with a new premium long-neck glass bottle.

If you’d be interested in learning more about how mike’s has transformed from its original hard lemonade over the past 15 years and how the company is responding to the Millennial market’s demand for more flavor options as it looks toward the future of flavored malt beverage innovations, I’d be happy to connect you with a mike’s representative to learn more.