Arizona Wilderness Brewing goes from 17 employees to 39 in six week period following RateBeer award
The Arizona Wilderness Brewing Co. is tucked into a strip mall southeast of Phoenix on a stretch of Route 87 whose other prominent landmarks include a Sonic drive-in burger joint, a transmission shop, and a vast and forbidding self-storage center.
What a difference an award makes.
More >> Esquire.
Breweries: Arizona Wilderness Brewing
Notice how the article doesn’t really spend any significant time talking about the quality of the beer they are making?
What the should they have asked about the quality of the beer?
I mean it’s Esquire. Their audience isn’t going to get pulled into an article about beer as much as they will an article about people.