Pabst Blue Ribbon’s rise over the past decade
PBR’s rapid growth comes amidst a steady fall in American domestic beer consumption. The drop-off has been especially acute among young adults, and particularly unkind to lower-end brewers, like Miller and Budweiser—which both produce light lagers similar to PBR. The beer market, on the whole, is shifting toward craft brewers—which Pabst is decidedly not.
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Breweries: Pabst Brewing
Beers: Pabst Blue Ribbon
