(Cooperstown, NY) – Brewery Ommegang will conduct the nationwide launch of its third beer in the Game of Thrones series this week: Fire and Blood. The launch takes place ahead of the premiere of the fourth season of the popular television series.

Some marketing copy on the beer…

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Named after the motto of House Targaryen, Fire and Blood is inspired by Daenerys Targaryen and her three dragons, Drogon, Rhaegal and Viserion. To celebrate the rebirth of dragons, three different labels were created by the Game of Thrones visual effects specialists, each depicting one of Daenerys’ feared dragons. Randomly distributed amongst the cases, each case will contain all three bottles.

Fire and Blood has a deep, dark red hue with a persistent, creamy off-white head. Aromas of ripe fruit, raisins, malt and slight spice, followed by a slightly floral and spicy hop character. A fruity, sweetish malt taste gives way to faint drying provided by the hops and rye. Underlying flavors of raisin and prune from the ancho chilies give way to a balanced malty and spicy finish.

Malt: Pilsner, Cara-60, Midnight Wheat, flaked rye and spelt
Hops: CTZ, Styrian Golding, German Tettnang
Spices: Licorice Root, Star Anise
ABV: 6.8 %
Available on draft and in 750ml bottles.
Pair with pastrami, jerk chicken, pulled pork, Mexican cuisine (such as burritos), and sharp cheddar and pepper jack cheeses.

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From what we have heard, this one may be a bit easier to find than the first two editions. Look for it in 750ml bottles and draft (sixtels).