Press Release: 

Natural Light is launching limited-edition Spring Break “Natty-Gram” packaging as well as 25 oz. cans, replacing the traditional 24 oz. can.

Natty-Grams are fill-in-the-blank stories on each pack to let consumers’ share their Spring Break experience; the packaging also encourages customers to share a pic of their Natty-Gram with Natty Rewards for a chance to win prizes.

The 25 oz. can offers Natty drinkers in extra ounce of realness in every can. They can be purchased either individually or in three packs.

The Natty Rewards Club launched in August 2013 to recognize people who keep it real. Natty fans can visit Facebook.com/NaturalLight, act natural, submit a photo and get rewarded. Winning photos are announced and featured on the Natty Light Facebook page.