Breaking Bad’s “Mike” tapped as pitchman for just-launched MillerCoors cider, Smith & Forge
For PR, the brand has tapped actor Jonathan Banks who played Mike Ehrmantraut on "Breaking Bad." He will serve as a "media spokesman," giving interviews about the brand to men-targeted publications.
Part of a broader piece on the new cider brand from MillerCoors.
More >> Crain's Chicago Business.
Breweries: Smith & Forge Hard Cider
Way to eliminate half your audience…”men’s cider.” Smart…
^^^^^
Miller fortunes target audience? men. Pulling through best with women.