Sierra Nevada and Ken Grossman, worth an estimated $800 million, profiled in Forbes
Last year Sierra Nevada produced 55 new labels. Pale Ale is still the number one seller, accounting for 60% of the company’s sales. But the Torpedo Extra IPA, released in 2008 (and named for the giant device stuffed with hops that Grossman invented to add a flavor kick), generates 20%.
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Breweries: Sierra Nevada Brewing
