More on MillerCoors’ bourbon-inspired lager entry, Miller Fortune
If MillerCoors has its way, bartenders across the U.S. will repeat Manuele’s ritual after it unveils the beer, Miller Fortune, over the next two months. The brew, with a more malty, complex flavor hinting at bourbon, will be distributed wider and faster than any MillerCoors’ introduction since the Molson Coors Brewing Co. (TAP) and SABMiller Plc (SAB) joint venture formed in 2008.
More >> Bloomberg.
Breweries: MillerCoors
Beers: Miller Fortune
No thanks.
meh, ill wait for my free sample and see I guess. However im not expecting much. Bud tried it with black crown and I was underwhelmed….
There is a hell of a lot of misinformation out there about this product that makes it sound like something artificially bourbon-flavored, but I don’t think that’s correct. I fully expect it to be as similar to Bud Platinum as they’re able to make it.
This beer us absolutely discusting. It tastes nothing like bourbon or even bourbon-like. I was give. A bottle from my Miller Coors rep and it tastes like bud platinum with a handful of pennies in it.