(Escondido, CA) – Stone Brewing Co. has revealed its newest iteration in the Enjoy By series…Stone Enjoy By 12.13.13 IPA. The beer will ship soon and make its way to 13 markets.
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Per the brewery:
“You have in your hands a devastatingly fresh double IPA. While freshness is a key component of many beers – especially big, citrusy, floral IPAs – we’ve taken it further, a lot further, in this IPA. You see, we specifically brewed it NOT to last. We’ve not only gone to extensive lengths to ensure that you’re getting this beer in your hands within an extraordinarily short window, we made sure that the Enjoy By date isn’t randomly etched in tiny text somewhere on the label, to be overlooked by all but the most attentive of retailers and consumers. Instead, we’ve sent a clear message with the name of the beer itself that there is no better time than right now to enjoy this IPA.”
Stone Enjoy By 12.13.13 IPA Availability
| LOCATION | ETA | STATUS | HASHTAG |
|---|---|---|---|
| Alabama | 11/13/13 | Fermenting | #EnjoyBy #AL |
| California | 11/13/13 | Fermenting | #EnjoyBy #CA |
| Colorado | 11/13/13 | Fermenting | #EnjoyBy #CO |
| Florida | 11/13/13 | Fermenting | #EnjoyBy #FL |
| Idaho | 11/13/13 | Fermenting | #EnjoyBy #ID |
| Illinois | 11/13/13 | Fermenting | #EnjoyBy #IL |
| Indiana | 11/13/13 | Fermenting | #EnjoyBy #IN |
| Kentucky | 11/13/13 | Fermenting | #EnjoyBy #KY |
| Louisiana | 11/13/13 | Fermenting | #EnjoyBy #LA |
| Missouri | 11/13/13 | Fermenting | #EnjoyBy #MO |
| Nevada | 11/13/13 | Fermenting | #EnjoyBy #NV |
| Ohio | 11/13/13 | Fermenting | #EnjoyBy #OH |
| Oregon | 11/13/13 | Fermenting | #EnjoyBy #OR |
What about the Swedish market?
Hope you get that Enjoy by 10.25.2013 off the shelves in FL before the next hits.. It’s still out there!