New Republic Brewing served a cease-and-desist letter from Luxco for Bellows Ale
The New Republic Brewing Co received a cease and desist letter from a law firm representing Luxco. They demand that we stop using the brand name Bellows as it is in violation of their trademark. They claim that you, the consumer will confuse their plastic bottle bourbon with our quality craft beer.
Have not seen a new name announced through social media yet.
More >> New Republic blog.
Breweries: New Republic Brewing Co.
So, the question is: Does New Republic Brewing want their product to be associated with a “plastic bottle Bourbon”??
You have to do your homework when it comes to Brand Names and trademarking.