Wal-Mart’s deep discount strategy could one day make it America’s largest beer retailer
A year ago, Chief Merchandising Officer Duncan MacNaughton told 500 alcohol industry representatives attending an “adult beverage summit” at Wal-Mart’s Bentonville, Arkansas, headquarters that the company would discount alcohol as part of its strategy to gain share in the category. Wal-Mart has since discounted a range of mainstream and craft beers, doubled the number of alcohol buyers to 12 and cleared more shelf space to promote alcoholic beverages.
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