Deep dive into why beer’s U.S. market share of alcoholic beverage category is plummeting
The industry’s biggest players, Anheuser-Busch InBev and MillerCoors, whose mega-brands have dominated America’s tap handles and supermarket shelves for decades, are being battered by a new wave of competition from inside and outside the beer market and starting to lose their grip.
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Breweries: Anheuser-Busch, MillerCoors
