Latis Imports has announced some news around the PALM Breweries brand. More below…

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PALM had an absolutely great year in 2012 with growth of 20%. This was nicely balanced between current markets and expansion. This year we have launched Houston, San Antonio, Austin, Los Angeles, Oklahoma and Wisconsin. A big project for us this Fall is updating our packaging. We wanted to enhance our shelf presence and play-up that the PALM brewery is a family owned independent craft brewery.

As part of the PALM Limited series, the PALM Brewery has offered the US access to some exclusive products. We will start with a draught only introduction of PALM ROYALE. Originally brewed to celebrate the Head Brewer, Alfred van Roy’s 90th birthday. Hence the name PALM Roy-Ale. It is a fine copper colored beer, topped with a rich, white head. With its distinctive banana aroma, mild caramel honey mellowness and contrasting bitter & fruity notes, PALM Royale delivers wonderful flavor, bite & a great deal of body. PALM ROYALE is 7.5% ABV and has 17 IBU.