More on Craft Beer Cellar’s anti-‘seasonal creep’ gamble and the ongoing debate
"We’re going to buy well over 1,000 cases," said Schalow. "Talk about having skin in the game. We’re talking about $35,000. Do you think we want to have $35,000 tied up for a month? We want to lead (other stores). We have an opportunity to affect many people. We’re putting our money where our mouth is."
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