The road to dominating the U.S. beer market as a contract brand
“Contract manufacturing is what most of the world does today,” Schwalbe said. “Nobody really makes their own products. They outsource it. I said I would suspect that you could do the same thing in beer.”
This one sure gets to the point. More gems over on Vimeo.
More >> Star Tribune.
Yeah…except for the fact that nothing good has ever come out of Minhas. Ever.
The thing I love about I love about drinking craft beer (other than the flavor, of course), is that the beer has a story. The story of the people who worked hard to craft a product they’re proud of. The story of those working to craft the perfect recipe to put a smile on a person’s face. To go in with the goal being to never brew their own beer removes any story. It defeats the localness I love about craft beer and craft products in general. Good or bad, the beer may as well be Budweiser.
As a side note, I recognize that brewers often contract out to quickly increase capacity until they can grow into it. I don’t have an issue with that. My problem is that to go into the game with the goal of never brewing makes the brewery merely a marketing company. That’s it. It lacks that something extra that going to my local brewing and speaking with the brewers adds.