Press Release:

(New Ulm, MN) – Originally expected to be released May 1st, Schell Shocked has undergone two additional months of research and development to ensure the highest quality along with the addition of a new all-natural flavoring. Schell Shocked is a clear, golden Radler style beer produced during the summer months. Radler in German means “cyclist,” which refers to its reputation as a popular sports drink. It is a beer-based mixed drink (Biermischgetränk) with a long history in German-speaking regions.

After initially serving this sense-shocking brew with a grapefruit twist on tap in 2012, 16oz. cans and bottles are now available. Its light, crisp body combines mild malt flavor, hop bitterness and a sensational citrus essence. Ideal for those sun-kissed afternoons, this invigorating blend provides the ultimate in summer refreshment.

Beer Style: German Radler
Availability: Schell Shocked will be produced throughout the summer season.
Alcohol by Volume: 4.6%
International Bitterness Units: 12

About August Schell Brewing Company:
August Schell Brewing Company, located in New Ulm, MN, sits atop the same site it was built on in 1860. With its sprawling grounds, beautiful gardens, Schell Mansion and deer park, the brewery is a tourist destination for any beer lover. Schell’s boasts a proud heritage of 153 years of continuous family ownership and specializes in craft beers. In addition to the line of specialty beers, Schell’s also produces Grain Belt Premium, Grain Belt Premium Light and Grain Belt Nordeast. For more information on Schell’s Brewery, tour schedules or any of their 17 quality beers, go to http://www.schellsbrewery.com.