Founders Brewing CEO projects 25% increase in All Day IPA sales post-can launch
"You can really do a disservice to beer, quickly, at the packaging [stage]," said Mike Stevens, CEO of Founders, which will launch its All Day IPA in cans later this year. He forecasts a 25% increase in overall volume of All Day IPA after the national can launch.
via Advertising Age.
Breweries: Founders Brewing
Beers: Founders All Day IPA
