Budweiser’s 85-country Rihanna concert series underway, Rihanna beer label approved
The pop star will take center stage in a campaign for Budweiser that will also include Jay-Z and reach more than 85 countries starting next week. The effort, called "Made for Music," includes TV commercials featuring the two stars, limited-edition packaging, digital executions, out-of-home advertising and sponsorships of Rihanna’s and Jay-Z’s concerts.
Beer can label >> Budweiser Rihanna can. More on campaign >> Advertising Age.
Breweries: Anheuser-Busch
Beers: Budweiser
