Small breweries doubling down on salespeople to keep draft lines
But co-owner Omar Robinson says Sun King markets to bars and restaurants now more than ever before. With so many breweries opening in Indiana, and more coming in from out of state, he can’t rely upon past success to keep his market share. "I’ll give you a good example," he said. "Oskar Blues will be coming to this state before the end of the year … and I will lose some business. Let’s say Osiris (Sun King’s pale ale) is going to run out somewhere when that happens, and the owner says, ‘Well, I’ll give Oskar Blues a try.’ "
Snippet from a general piece about Indiana beer industry growth…
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Breweries: Sun King Brewing
