Press Release:

(Burlington, VT) – Today, craft has evolved into an ever-growing list of styles and unique, exotic ingredients, which Newman is no stranger to – after all he was among the first to experiment with the unconventional. The early days of craft were all about the innovation and the renaissance of beer.

“It wasn’t until the past few years that the IBU and ABV wars began. They add flavor, aroma and character, but everything in moderation, please,” said Newman. “I don’t want 120 IBUs or 9% ABV on a night out with friends. All I want is a good tasting beer that I can drink all night long.”

The Just Beer Project’s mission is to deliver beer drinkers un-complicated world-class craft brews that are delightful in their simplicity – nothing too complicated or exotic, with all natural ingredients. Their beers are sessionable, staying in the 5% ABV range, and focus on a great balance between malt and hops.

The first beer offered by the Just Beer Project, Just IPA, is an approachable IPA. For the aficionado, Just IPA comes in at 45 IBUs and a sessionable 5.2% ABV. It’s brewed with four hop varieties and two different styles of malt, then dry-hopped with Citra, Simcoe, and Cascade hops giving it a well-balanced malt flavor and fresh hop aroma. For the person who’s looking to spend less time reading about beer, and more time drinking it, Just IPA is the perfect choice.

Just IPA is available on draft in Pittsburgh, PA, Virginia Beach, VA, and Baltimore, MD beginning May 8, 2013, and will be available in Central New Jersey starting June 1, 2013.

To learn more about the driving force behind the Just Beer Project, visit www.justbeerproject.com/letter.

About Just Beer Project

The Just Beer Project is a craft beer venture from Alchemy and Science, based in Burlington, Vermont. The Just Beer Project was launched in 2012 set out with the mission of un-complicating the world of craft beer. http://www.justbeerproject.com.