On-premise beer, spirits sales perform poorly again in April with slightly improved trends

guest metrics llc logoGuestMetrics released its latest data for April on Wednesday. More below…

“Looking at the alcohol categories, while April beer volumes were still negative with a 3.1% decline, this was an improvement from the 4.8% decline during 1Q13,” said Peter Reidhead, VP of Strategy and Insights at GuestMetrics.

“Beer trends in April improved from 1Q13 in each of the three on-premise segments we track. Spirits volume was down 2.4%, an improvement from down 3.5% during 1Q13, driven by accelerating trends in fine dining and bars/nightclubs, but spirits volumes in casual restaurants remained weak. Lastly, wine volume was up 1.5% during the most recent 4-week period, a slight improvement from being up 0.9% during 1Q13. Wine volume growth was still quite soft in bars/nightclubs and casual restaurants in April, but saw an acceleration in fine dining restaurants. Comparing the most recent 4-weeks vs. 1Q13, beer price/mix was up +3.9% vs. +3.6%, wine price/mix up +1.8 vs. -0.3%, and spirits price/mix up +4.0% vs. +3.1%.”

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