NPD Group report: 30% of adults aiming to cut gluten from diet
As of this January about a third of U.S. adults say they want to cut down or be free of gluten in their diets, the highest percentage making this claim since The NPD Group, a leading global information company, began asking the question in 2009. NPD’s Dieting Monitor, which continually tracks on a bi-weekly basis top-of-mind dieting and nutrition-related issues facing consumers, reports that 30 percent of adults, one in every three adults, claimed to cut down on or avoid gluten completely in January 2013.
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