Mainstream media reports about ‘hipsters’ driving up beer prices overblown
[…] it’s highly unlikely that a Pabst price hike would drive the decisions of much larger players on-premise. While GuestMetrics data shows Pabst pricing up 6.7%, that’s likely in large measure geographic mix, notes Bill. Two yrs ago, Pabst only had 10% distribution. Now it’s up to 16% in Guest Metrics database, including some higher priced accounts in NYC and elsewhere. What’s more, Pabst Blue Ribbon pricing only up about 2% off-premise.
More >> GuestMetrics via Beer Marketer’s Insights.
Breweries: Pabst Brewing
Beers: Pabst Blue Ribbon
Hipsters don’t drink “off Premise”