IPA category reportedly an unstoppable freight train
Misha Johnson, beer category manager of Nugget Markets, a nine-unit chain in Sacramento, California, last year implemented a 12-foot category set for IPAs. The IPA category now accounts for around 20% of Nugget’s beer sales. Top-selling IPAs include Sierra Nevada Torpedo, Lagunitas and Bear Republic Brewing Co.’s Racer 5.
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