BeerPulse

Keep watching the video to see Velkeniers enthusiastically accept Magnusson’s offer of a blind taste test to identify Stella’s ‘unique taste’ against sister beer Jupiler and a generic Swedish lager. Sadly, the taste test is shot down by Velkeniers’ press advisor who prevents the exercise for 3 bizarre reasons: Velkeniers not being ‘prepared’ (is 10 years not enough preparation?); the beers not being at the right temperature; and there not being any drinking water available. However, it would be reasonable to assume they have both drinking water and refrigeration at their headquarters.

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