(Boston, MA) – The Boston Beer Company just sent out samples of the new “Sam Can” to media members with the note below (abridged). More importantly for readers, you will find the cans on shelves for the first time as early as this week.

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Cans of Samuel Adams Boston Lager will be hitting shelves nationwide for the first time this week, just in time for summertime occasions that call for the convenience of a can. After two years of research and testing, Samuel Adams recently announced the launch of the “Sam Can,” a new can design that aims to provide a drinking experience that is closer to the taste and comfort of drinking beer from a glass.

The new can also allows drinkers enjoy Boston Lager where bottles are not allowed, such as beaches, parks, pools, sporting events, boats and airplanes. The cans provide convenience, and compared to regular cans, they create a more enjoyable drinking experience for Boston Lager fans.

Samuel Adams Boston Lager will be available in can 12-packs nationwide beginning early May for a suggested retail price of $14.99-17.99 (price varies by market).