
“No Means Yes” in Schneider Beer ad paying tribute to male immaturity (video)
This ad from Argentina’s Schneider beer focuses on the time needed for the "slow-brewed" draught to achieve its optimal consistency and flavor. It does so by showing lots of guys who haven’t quite matured. Doofus dudes urinate in the bushes at parties, play annoying air-guitar solos, hit on women in asinine ways—and in a brazenly un-P.C. moment of the ad, can’t help "taking a no as a yes."
More >> Adweek.
Well…it IS Argentina. We’re talking about a patriarchal-based Latin society 30-50 years behind East & West coast America so…all we can do from here is reprimand / mock them and/or engage them as to what’s objectionable and why. And, not buy their beer, IF it makes it these more ‘discerning’ shores.