New Zealand retailer drops megabrewer’s beer after tagline, “A craft beer you can actually drink”
A new craft beer by Lion has been banned by a retailer because its advertising material is "an insult to a great industry". Liquorland Newmarket tweeted that it would not stock the Crafty Beggars range because of its marketing tagline – "A craft beer you can actually drink" – which has caused a backlash among beer drinkers.
More >> NZ Herald News.
Good for them.