How Jim Koch started Samuel Adams
In 1983 there were no craft beers or microbrewery success stories. I thought, I can start my own brewery, which hadn’t been done in the U.S. in decades. Small-scale, startup brewing died out because of the expense. So I took $100,000 in savings, got a second mortgage, and raised $140,000 from friends and family.
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Breweries: The Boston Beer Company
The very first sentence of the quote above is false. Sierra Nevada existed and was doing quite well in ’83.