Heineken USA swaps to U.S. agency for Tecate marketing
Ending an unusual experiment, Heineken USA will no longer rely on a Mexican-based agency for all U.S. advertising on Tecate. Instead, the importer has selected Inspire, Dallas, to oversee English-language campaigns for the Mexican brand, Ad Age has learned.
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Breweries: Heineken
Beers: Cerveza Tecate
