Greg Hall hopes to take Virtue Cider brand national
These days, Hall says, his greatest challenge is building a fan base in Chicago so that he can go national. (Sales of hard cider in the United States are small but growing: from 1.1 million cases in 2011 to 1.8 million in 2012, according to the market research firm Nielsen Company.) “I’m given a unique opportunity because of my legacy in brewing to tell a story about cider and have more people listen,” he says. “It’s exciting—but a responsibility, too.”
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Breweries: Virtue Cider
