This week, Ad Age shared an upclose look at MillerCoors’ upcoming marketing campaigns acroos its different brands.

“In recent years, Lite has struggled, while MillerCoors’ other light beer, Coors Light, has risen. Shipments of Lite, the fourth-largest U.S. beer brand, dropped by 3% in 2012, while No. 2 Coors Light jumped by 2.4%, according to preliminary figures from Beer Marketer’s Insights. In a comeback attempt, MillerCoors revived the “Miller Time” tagline last year, while moving the account from DraftFCB to Saatchi & Saatchi.”