A-B InBev bounces back in 2012 with strong rollouts of Platinum and Lime-A-Rita

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(St. Louis, MO) – Anheuser-Busch InBev reported Q4 2012 and FY 2012 earnings earlier this week. In lieu of posting the full 27-page press release detailing global performance, BeerPulse has highlighted U.S. notes below.

North American total volumes increased 0.6% in FY12 and 2.2% in 4Q12.

In the United States, our shipment volumes (STWs) grew by 0.7% in FY12 and 2.7% in 4Q12.

Selling-day adjusted sales-to-retailers (STRs) grew by 0.4% in FY12 and by 0.9% in 4Q12.

We estimate that industry STRs grew by 0.8% in FY12 and by 0.6% in 4Q12. We continue to make good progress on market share. We estimate that share grew in 4Q12 for the first time since 2Q09, was flat in 2H12 and was down less than 20 bps in FY12. The share gain in 4Q12 was estimated to be over 20 bps and was due to significant improvements in the premium-plus category following the roll-out of Bud Light Platinum and Bud Light Lime Lime-A-Rita. These innovations helped to grow the market share of the Bud Light family by approximately 70 bps in FY12, and over 80 bps in 4Q12.

Michelob Ultra, Shock Top, Stella Artois and our other high-end brands also grew share both in the quarter and the full year, while our share remained under pressure as a result of softness in Budweiser and our pricing strategy of closing the gap between sub-premium and premium brands within our portfolio.

US beer-only revenue per hl grew by 4.9% in FY12, driven by the benefit of the price increase taken in late 2011, as well as positive brand mix of approximately 170 bps. In 4Q12, US beer-only revenue per hl grew by 4.8%, driven by the benefit of the 2012 price increase, as well as positive brand mix of approximately 210 bps. In both periods, the brand mix was driven by the introduction of Bud Light Platinum, Bud Light Lime Lime-A-Rita, the growth of Michelob Ultra, Shock Top, Stella Artois and our other high end brands, as well as consumer trade-up from our value brands.

2013 Volumes Outlook: We will continue to pursue our Focus Brands and premiumization strategy in the US, supported by a healthy innovation pipeline and a strong sales execution plan. We expect volumes in the US to be impacted in the first quarter due to short term pressure on consumer disposable income and a tough weather comparable.

Looking Ahead In the United States:

• Invest behind our Focus Brands. This will include growing market share of the Bud Light, Michelob Ultra and Stella Artois families, as well as continuing to drive reappraisal of the Budweiser family amongst young adults. Once again, innovation will play a key role in achieving our goals and we start 2013 with a healthy pipeline of new offerings

• Win in the High End. We will continue to focus on growing our share of the high end, building on the success of Stella Artois and Shock Top in 2012, in particular, supported by the national rollout of Goose Island

• Improve revenue management. We will grow revenue per hectoliter through improving brand mix, strong innovations, pack price initiatives and optimization of our promotional activities

• Drive excellence in Sales and Route to Market execution. Working with our wholesaler partners and sharing best practices, we will continue to improve our sales planning and execution tools, as well as our occasion, channel and region specific route to market solutions.

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