Shock Top brand takes lifestyle marketing to the extreme (video)
“Our motto is simple: Live Life Unfiltered.” The brand team behind Shock Top takes the ‘lifestyle marketing’ concept to the extreme. Check out these clips.
via YouTube | Shock Top.
Breweries: Shock Top
Because extreme sports and bad beer go hand in hand? Or bad beer like Shock-Top drives people to extreme sports so they can forget about the horrible excuse for a “Belgian” they just ingested? Did I miss something?
Haha further proof they have nothing to do with craft, brand teams work in craft and don’t go to Hawaii!