Brooklyn Brewery enters French market despite recent 160% beer tax increase
This is no sure bet for Brooklyn Brewery. Beer consumption in France is Europe’s second-lowest, after Italy, with only 16 percent of French drinkers choosing beer. With nearly two-thirds preferring wine, French consumers have proved so unfriendly in the past that few American craft brewers have bothered to cross the ocean. The only American beer that has caught on to any extent is Bud, largely by dint of the distributive heft of its multinational parent, Anheuser-Busch InBev.
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