Watch: Beck’s Sapphire Super Bowl Ad
A-B InBev’s U.S. VP-Marketing Paul Chibe characterized this year’s early releases as a test. "I think one of the things I want to understand… is what benefit do we have in getting the awareness early," he said in an interview this week. But he added that the brewer is also mindful of its role as a leading advertiser and the value of keeping the Super Bowl special.
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Breweries: Beck's Brewery
Beers: Beck's Sapphire Lager
