Narwhal Brewery ends trademark squabble with Sierra Nevada, changes name to Finback
The brewers behind the Brooklyn startup, which hopes to open in Bushwick later this year, sought to avoid a lengthy legal duel with the Chico, Calif.-based company, instead remembering that there are always other fish — and whales — in the sea. The company’s name is now Finback Brewery, after the whale that washed up on a Queens shore and died in late December 2012.
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Too bad for the Narwhal guys. That’s what you get for not trademarking before you go to the CBC.