Brewers Association Craft Beer Program Director on ‘Craft vs Crafty’ (video)
Brewers Association Craft Beer Program Director Julia Herz on beers that are presented as craft beers that are not produced by craft brewers.
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“Is Leinenkugel the same Craft Recipe?” -> “We’re not defining what quality is”
“Is Genny Cream, Craft beer?” -> “Not according to our definition” (because it uses adjuncts, which is a quality issue)
Also, Sam Adams is not Independently owned, It’s traded publicly on the NYSE and has several large corporate owners. Yet it retains it’s “Craft” designation.
The BA is stupid.