What Lagunitas’ founder told a room full of ‘Big Beer’ industry executives
“I could talk on any business and brew-related topic for hours, but this is a unique chance to not only talk to a group of my peers in the craft beer business, but also to share something meaningful with the large-scale leaders of the larger beer industry. I really didn’t think that you’d want to hear about our special feeling about a particular hop, or yet another cute brewery expansion tale. What could I say that would be of some interest, maybe even of some use, to both of these contingents? We are connected by raw materials, stainless steel, trucks and jargon, yet we seem to work in completely different venues. And then it dawned on me…we have nothing in common.”
The full speech is a must-read.
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Breweries: Lagunitas Brewing
“The full speech is a must-read.”
I’m glad I took those words seriously. What a fantastic speech. I’m bookmarking it so I can read it again tomorrow. Thanks for posting Adam.