Shelton Brothers revealed on its radio show a few weeks back that the company would attempt to try to get the beer, Fucking Hell, approved by the TTB for import to the U.S.. The beer name is based on a town in Austria called Fucking (pronounced Fooking) and Hell is the German word for a light beer. The beer, produced by Waldhaus Privatbrauerei, had to get EU clearance a couple years back.
On a slightly related note, the importer recently got successful approval for To Øl Fuck Art Let’s Dance! though it didn’t pass initially. As the brothers tell the story, the name went over fine but the original picture of a hamburger on the label did not pass mustard. Per Dan Shelton, the TTB said that, “the image of the hamburger would suggest that there are additives in the beer.” They joked that the burger had all the fixins’ on it so they aren’t sure whether the TTB thought the label suggested the inclusion of meat or the condiments or both.
Ive had this beer. It is a pretty crappy helles, just a marketing thing.
Just got back from skiing in the Brixenthal area of Austria. We found this beer at a restaurant up on the Hohe Salve mountain. Stunned at the label, but pleased with the beer. It is a light (hell) style lager, not robust in flavor. Maybe we were just thirsty from our skiing. I’d like to get some here and try it again.
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I found this beer in gas station in a small town in northern bavaira. >it taste great. I love the label . I hope to find here in America. also where else can I find it in Germany? anyone know???? its not in the stores or bars.
You can get it at the Ramen Shop in Oakland.