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California’s new promotion law for alcohol manufacturers goes into effect January 1st

California has passed a new law that will give alcohol manufacturers and suppliers the right to conduct consumer contests and sweepstakes in the state. Prior to passage of the new law, SB 778, Californians were prohibited from entering sweepstakes or contests conducted by importers, manufacturers, and suppliers of wine, beer, or spirits. Starting January 1, 2013, residents of the state age 21 or older may now join in such promotions.

More >> Manatt, Phelps & Phillips, LLP.

 

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One thought on “California’s new promotion law for alcohol manufacturers goes into effect January 1st

  1. Really. Try joining the Kentucky Derby Challenge by Stella Artois. Bunch of BS that a state that promotes weed can’t have people participate in a contest. WOW!!!

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