Yuengling to up advertising spend by 20% in 2013
Yuengling is planning to boost spending by about 20% in 2013, Mr. Romano said. The brewer spent $3.6 million in measured media last year, according to Kantar Media. Five TV ads debuting next year will plug Lager, the much-smaller Yuengling Light and Black & Tan, which will get its first TV ad push. The campaign is by agency-of-record Pavone, of Harrisburg, Pa., located about 60 miles from Yuengling’s headquarters in Pottsville, Pa.
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