Press Release:

(Holland, MI) – We proudly introduce Barrel Bourbon™ to our line of Michigan-made premium spirits.

Beer Barrel Bourbon is the result of an innovative technique, aging or “finishing” bourbon in New Holland’s own Dragon’s Milk® beer barrels for 90 days. This process offers a final flavor that is more round, rich and pleasing, a result appreciated by everyone, including whiskey connoisseurs.

“It’s an incredible time to be a craft producer of beer and spirits. The success of our barrel-aged beer got us thinking, ‘Whiskey barrels make great beer…maybe it’s time beer returns the favor’,” stated V.P. of Sales and Marketing, Fred Bueltmann, aka “The Beervangelist.”

The idea for Beer Barrel Bourbon surfaced three years ago, as New Holland’s founder, Brett VanderKamp, found inspiration in the most-revered scotches and their sherry-cask aging. “The notes of sherry added another layer of complexity, color and richness. I thought, we could do this for whiskey,” said VanderKamp.

“We don’t know of anything like Beer Barrel Bourbon happening in the world – whiskey aging in beer casks – and we’re proud to be offering something brand new here. This pioneering spirit is felt in the product itself and in the packaging.”

Beer Barrel Bourbon is available in nine states beginning October 1, 2012, including our home state of Michigan, key markets like Chicago and new markets New York and Georgia.

Beer Barrel Bourbon At a Glance
Type: Bourbon Whiskey Finished in Oak Beer Barrels
Proof: 80
Tasting notes: The barrel aging lends biscuit notes and a smooth malt character to the robust whiskey tones of toffee and caramel.